This book offers a five-part model companies can follow to green themselves. Moreover, it shares the success, and failures, of forerunners in this fast-growing business trend. This book details why and how businesses are becoming more environmentally firendly. It sites seventeen case studies that illustrate green advantages enjoyed by companies like Interface, Inc., Patagonia, IBM, Mitsubishi Corporation, and others. Winning green practices like the following have enahanced the performance of companies, both in employee retention, customer loyalty, and overall profits. *
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